BA NA HILLS GOLF CLUB
GREENERY MOVEMENT
BA NA HILLS GOLF CLUB
BY IMG
Vietnam is a country with great potential in developing green tourism with rich and diverse resources, many beautiful landscapes and historical sites. Following that fact, Golf is known as a “Sustainable Tourism” as humans believe that: Golf Courses provide green breathing spaces in a concrete landscape. Bana Hills Golf Club is one of the best destinations for golfers in Danang.
Client
Ba Na Hills Golf Club
Year
2023
Our Role
IMC, Branding, Visual & Production
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In this campaign, Chiic Digital named it “Greenery Movement” to clarify this tourism trend, for us, “Greenery” represents human, landscape, services and also the surrounding nature; and the “Movement” is the development, as well as the move of renew products which we made for Bana Hills Golf Club including brand concept. We developed this campaign by these categories below
Towards the environmental protection, Mr. Luke Donald and IMG corporation has cleverly taken advantage of available hilly terrain to 𝐁𝐚 𝐍𝐚 𝐇𝐢𝐥𝐥𝐬 𝐆𝐨𝐥𝐟 𝐂𝐥𝐮𝐛’s best golf course recognition. Preserving these original nature features as the natural habitat for all living creatures is our orientation to the sustainability of the developed environment. Hence, in every landscape photoshoot, Chiic has used a fly camera to take the entire view of the golf course to show the wide and clarify our message- “Greenery Movement"
Moreover, Chiic Digital runs this campaign as a way to renew all the pictures and visuals of Bana Hills Golf Club - make it higher class and also express our desire of a “Sustainable Golfaway” for all these guests coming here.
PHOTOGRAPHY
As we called it “Golfaway”- combined Golf and Getaways, Chiic team took advantage of customers' enjoyable moments when experiencing golf to show quality of services, as well as the comforting of customers being embraced by nature.
Besides, “Service from heart” is one of the angles we bring to the content of social media for Bana Hills Golf Club. Through photos of warm-hearted staff, Chiic desires to express the quality service from our “Heroic Silent” and audiences can feel the dedication in Bana Hills Golf Club's staff crew.
Being a current trend of the tourism industry, Bana Hills Golf Club has become one of most must-visit destinations in Danang. Why do we call it “Sustainable Golfaway”? Golfers coming here will experience the green time of golfing, as well as relaxing with our friendly services from great local staff.
For highlighting this “Sustainable Golfaway”, Chiic Digital has launched the content pillars about “SUSTAINABLE ACTIVITIES SERIES AT BANA HILLS GOLF CLUB” to list all the Bana Hills Golf Club activation
SOCIAL MEDIA
Chiic team has created lots of creative content for Bana Hills Golf Club's social media, not only the knowledge about Golf, we also gave the readers contents more about the lifestyle moments, the promotions’ information, the trendy issues of nature; or those meaningful campaigns for every special occasions, such as International Women's Day, Anniversary 7 years of establishment, etc. We created with the aim to interest the audience by diverse factors of Bana Hills Golf Club which is attractive and interesting.
To optimize content for Instagram policy, Chiic Digital has reached the audience by the themes created from customers' image, as well as the information about Bana Hills Golf Club such as Hole Information, Service information and all about our staff. No need to design too much, we originally use the picture to clear the message that we want to express and be suitable for the target audience from Instagram.
BRAND DESIGN & POSM
Throughout the pathway at Bana Hills Golf Club, Chiic Digital also applied the standard design style to all the published products, such as Television Advertisement, Key Card, Signal, etc.
Especially, we deploy the Email Marketing category by following the brand guideline, this is our aim to get attract from the audiences and reach them more on digital advertising.
Chiic Digital has applied all our defined brand guidelines to all the published products which are pinned every lane, corner at Bana Hills Golf Club. This is also our new action for refined their pictures to make them high-class as clear as possible, affirming the status for Bana
EMAIL MARKETING
With our minimalist design to Email Marketing by using the landscape picture with the basic typography, then adding some simple elements to make the audience find it easy to read information, pay more attention to this, as the way to increase the audience reach for Bana Hills Golf Club.
Team Credit
Director: Chou Ng
Account Manager: Minh Pham
Art Director: Quang Than
Producer: Jamie Tran
Editor: Thao Truong
Assistant: Jun BD