THE JW HOLIDAZE
JW MARRIOTT EMERALD BAY
PHU QUOC
Embark on a journey back in time to Christmas in 1920s with the ‘Holidaze’ season at JW Marriott Phu Quoc Emerald Bay. Chiic Digital invites you to relive the Christmas atmosphere of this bygone Victorian era in a luxury “Lamarck University”- architecturally simulated by JW Marriott Phu Quoc Emerald Bay.
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Client
JW Marriott Phu Quoc
Year
2022
Our Role
Branding, Visual & Production
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Inspired by the nostalgic Christmas of the Victorian bygone, we have used the Melon Honey and Carllosta fonts with the palette of gold and warm dark tones, to bring a ‘redolent’ of retro, warm but still cover the luxury style of JW Marriott Phu Quoc Emerald Bay already.
Besides, those social media posts become more eye-catching thanks to our identical and creative layout throughout the ‘JW Holidaze’.
SOCIAL MEDIA
Based on the brand's guidelines, we customized many more creative layouts to both incorporate the spirit of the 1920s and ensure the consistency of the brand.
MULTI-MEDIA DESIGN
Throughout this Christmas ‘Holidaze’, we have created an identical retro theme for the visual kits including the POSM, OOH, Menu, etc.
BRAND VIDEO
Vibrant style & dynamic motion video editing with the color palette that is made up of warm earth tones with accents of pink and silver that create a warm, luxury feeling.
POST-PRODUCTION
Video editing by using visual effects, creative animation to increase the dynamism of product, Photo retouching
ADVERTISING
Goolge Display Network, Meta Advertising
Team Credit
Director: Chou Ng
Account Manager: Minh Pham
Art Director: Quang Than
Designer: Felix Truong
Video Editor: Henry Dang
Assistant: Jun BD