A BRIGHT MOVE OF SPIRIT
Nourish . Rest . Empower
SENNA WELLNESS
RETREAT
Hidden among the bustle & hustle or the urban area, Senna Wellness Retreat exists as ‘a bright move of the spirit’ for humans. In this campaign, Chiic Digital desires to express the healing vibe from the journey of mind nourishment and energy regeneration.
Senna Wellness Retreat- A tranquil destination hidden among the cultural Bac Ninh Province for tourists. It is not a basic resort, but exclusively offers all those unique therapeutic experiences, which aims to support in accordance with the criteria: Mind Nourishment & Healing and Energy Regeneration. Chiic Digital will make sense for this campaign - ‘𝐀 𝐛𝐫𝐢𝐠𝐡𝐭 𝐦𝐨𝐯𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐩𝐢𝐫𝐢𝐭’- by these below projects.
ACTIVATION
Workshop "MEDITATION & WISDOM MEDITATION:Source of Happiness and Success from Inner Strength, Firmness, Insight" presented by Buddhist Monk 𝑲𝒉𝒆𝒏 𝑹𝒊𝒏𝒑𝒐𝒄𝒉𝒆, 𝑮𝒆𝒔𝒉𝒆 𝑻𝒂𝒔𝒉𝒊 𝑻𝒔𝒆𝒓𝒊𝒏𝒈 - Parson of Sera Mey University Great Monastery, South India.
The workshop is attached to delivering teachings of connection, inspiration and spirituality. Here is known as a unique campaign for guests in their healing journey.
A FESTIVE SPIRIT- A HEALING CHRISTMAS
Distinct from the festive dynamism, Christmas’s spirit at Senna Wellness Retreat maskovers to a body & mind healing journey. From all the corners, the calming warmth is clearly shown for the tourist. Retreat- meditation- gathering is the words as Chiic Digital desires to attach in every our outcome photos.
BRANDING IDENTITY
Owing to its identity of tranquility and soul healing, Chiic Digital has applied the color tone of ‘Earth’, meaning the dark colors such as brown, dark red, moderate orange, etc; with the aim to bring a deep feeling for the audiences.
From display font and design guidelines, we’ve chosen Cambria & Nunito font in a Minimalism style. Chiic Digital already used wide-angle photos with a horde of space, simple typography with a spacious distance among letters, to create the vibe of airiness, we can soar you in every eyesight then.
Team Credit
Director: Chou Ng
Account Manager: Rosalie Dinh
Strategic Planner: Cinny Nguyen
Art Director: Quang Than
Producer: Nam Nguyen
Creative: Duong Nguyen
Designer: Minh Hang
Food Photographer: Kin Ngo
Assistant: Honne Tran