MARCOM EXECUTIVE

1. Media and Communication Planning & Strategy: - Develop and implement Integrated Marketing Communications (IMC) plans, coordinating closely with relevant departments. - Conduct market research, competitor analysis, and customer insights to build communication strategies that align with brand objectives (especially in the Hospitality, Retail, and F&B sectors). - Brand Orientation: clarify issues regarding brand positioning & awareness and propose strategic solutions. 2. Performance Ads: - Build effective advertising strategies according to client objectives, particularly in the Hospitality, Retail, and F&B industries. - Execute advertising proposals and campaign summary reports. - Plan, deploy, and track advertising campaigns on Google, Facebook, TikTok, Instagram, etc. Monitor budgets and measure campaign effectiveness. - Manage and optimize campaigns by tracking performance and applying A/B testing for headlines, visuals, content, and target audiences. - Analyze data, prepare reports, and provide insights to help improve communication performance. 3. SEO: - Allocate clients' articles on a weekly and monthly basis. - Develop keywords and topics for clients' SEO articles on a monthly basis. - Guide the SEO team on how to research, group keywords, and define SEO topics for each client; check SEO articles. - Conduct keyword research, keyword planning, and website evaluations. - Plan and implement backlink strategies to improve search rankings and increase traffic for clients' websites. 4. Others: - Internal Coordination: work with relevant departments to ensure communication messages and visuals are deployed consistently. - Build proposals, campaign reports, and evaluate marketing results, then propose optimization plans for the next phase. - Research and update new trends in Digital Marketing & Communication to apply to client strategies. - Prepare job evaluation reports, work performance reports, and related KPI reports.

- Graduated with a major in Marketing, Communications, Business Administration, or equivalent. - Have more than 01 year of experience in an equivalent position; preference will be given to candidates with experience in the Hospitality, F&B, or Marketing Agency industries. - Capable of pitching and presenting projects to clients. - Have a good understanding of SEO, Google/Facebook/TikTok Ads, and market research. - Data analysis, planning, and campaign performance optimization skills. - Strategic and creative thinking, and good teamwork skills. - Ability to work independently, carefully, proactively, and with high responsibility. - Good communication skills and excellent presentation skills.

- Competitive salary. - Commission and bonus policies in accordance with the Company's Internal Policies. - Participate in the company's orientation and training sessions about the industry. - Social insurance, annual leave, and public holidays policies in accordance with legal regulations. - Work in a dynamic, creative, and enthusiastic Agency environment. - Working hours: + Monday to Friday, 8:30 AM to 5:30 PM + Saturday (WFH): 8:30 AM to 12:00 PM - Development opportunities based on capability. - Monthly event activities for employees. - Participate in the year-end party and annual team building.