Wink Hotels

ENDLESS SUMMER Rooftop Bar & Lounge – Wink Hotels

For Wink Hotels, Chiic Digital embarked on a vibrant branding journey to encapsulate the lively essence of their new ENDLESS SUMMER Rooftop Bar & Lounge. This project was a comprehensive endeavor spanning Branding, Brand Identity, and Packaging Design, all meticulously crafted to embody the spirit of an "Endless Summer" with a laid-back, Florida-inspired atmosphere. The core philosophy, "Chiic it your way," guided our creative process, aiming to attract a discerning clientele seeking a unique blend of relaxation and vivacity. Our visual strategy centered on a distinctive color palette and iconic imagery: a serene sea blue surfboard symbolizing the boundless ocean beneath a perpetual summer sky, complemented by a joyful pink that conveys vitality and energy. These vibrant hues were carefully chosen to evoke the freshness and dynamic spirit of summer, creating an immersive brand experience that extends from the visual identity to every touchpoint within the bar and lounge.