À La Carte Hotels: Da Nang & Ha Long

• Creating distinct brand identities for two properties targeting different markets.
• Maintaining brand consistency while highlighting each hotel's unique selling proposition.
• Developing digital platforms that supported both brand storytelling and direct bookings.
• Aligning branding, website development, visual production, e-commerce, and marketing into one integrated customer journey.
• Delivering scalable solutions that could support the long-term growth of both properties.

Branding

Developed brand positioning, visual identity, and communication guidelines tailored to each property while maintaining consistency across the À La Carte Hotel Group.

Website Development

Designed and developed responsive, conversion-focused websites integrated with booking functionality to enhance the direct booking experience.

E-commerce

Established and optimized OTA distribution, direct booking channels, and online commercial strategies to maximize digital visibility.

Visual Production

Produced premium photography and creative assets showcasing accommodations, facilities, dining experiences, and lifestyle offerings for marketing and sales.

Integrated Marketing Communications (IMC)

Executed integrated digital marketing campaigns to strengthen brand awareness, customer engagement, and long-term commercial performance.