Resorts · JW Marriott Cam Ranh Bay Resort & Spa
JW Marriott Cam Ranh Bay Resort & Spa
Khanh Hoa, Viet Nam
Chiic Digital partnered with JW Marriott Cam Ranh Bay Resort & Spa to strengthen the resort's online visibility through a strategic Google Ads campaign. The project focused on increasing website exposure, attracting high-intent travelers, and driving qualified traffic to the official website while reinforcing the resort's premium brand presence in highly competitive search results.
The Brief
The Scope
Performance Marketing
The Challenge
- Increasing website visibility in a competitive search landscape.
- Competing against OTAs with significantly larger advertising budgets.
- Reaching travelers with strong booking intent across multiple source markets.
- Balancing brand protection campaigns with non-brand keyword acquisition.
- Continuously improving campaign performance while maintaining cost efficiency.
The Execute
Google Ads Strategy
Developed a Google Search strategy focused on increasing the visibility of the official website for high-intent accommodation and destination-related searches.
Campaign Structure
Built a segmented campaign structure based on branded, non-branded, accommodation, and destination keywords to maximize search relevance and Quality Score.
Search Optimization
Continuously optimized keyword targeting, bidding strategies, search terms, ad copy, and landing pages to improve visibility, click-through rate, and website traffic quality.
Performance Optimization
Monitored campaign performance through conversion tracking, search term analysis, audience insights, and budget optimization to maximize campaign efficiency and qualified website visits.
The Outcome
Enhanced Search Visibility
increasing the resort's presence across high-intent Google Search results
Improved Digital Discoverability
making it easier for potential travelers to find the official website throughout their travel planning journey
Strengthened Official Website Presence
driving more qualified visitors to the resort's direct booking channel
Expanded Share of Search
improving competitiveness against OTAs and other luxury hospitality brands.
Increased High-intent Search Exposure
reaching travelers actively searching for premium resort and accommodation experiences.
Elevated Premium Search Presence
reinforcing JW Marriott Cam Ranh Bay Resort & Spa's positioning within the luxury hospitality market
The Team
Xuan Phuc
Account Senior
Truc Ngan
E-commerce Manager
Kiem Diep
Content Creator
