Ngon Weeks powered by Marriott Bonvoy

• Turning a feeling into a visual language: "Ngon" is deeply personal and emotional — the challenge was translating it into a design language that resonates with international diners, not just a local audience.
• Diversity across the portfolio: The program spans multiple restaurants and cafés with distinct culinary styles across the Marriott network — the identity needed to be flexible enough to fit them all while staying unmistakably consistent.
• Multi-format, multi-platform delivery: From social media key visuals to a moving TVC to static digital signage in hotel lobbies — each format carries its own language and technical demands, yet all needed to tell one continuous story.
• Balancing emotion and commerce: The campaign needed to strike an emotional chord — culinary heritage, connection — while still driving real action: reservations and engagement from Bonvoy members.

1. Logo & Brand Identity

The logo exquisitely weaves the art of savory exploration with a homage to cuisine. Drawing inspiration from the flowing curves of noodles — a universal culinary icon — the playful typography carries a sense of movement and interconnectedness, celebrating the artistry behind each dish.

2. Social Media

The team developed a versatile key visual system that adapts seamlessly across every social media format and Facebook page layout. The design language of "Ngon Weeks" was crafted to capture attention instantly, drawing audiences in with its engaging, eye-catching appeal.

3. TVC — Video

"Ngon" comes alive through cinematic storytelling. The Chiic Digital team crafted a video that is visually stunning, tantalizing to the eye, and captivating to the ear. Through every frame, the message of "Ngon – Delicious" resonates, bridging cinematic artistry with a truly immersive culinary experience.

4. Digital Signage & POSM

Beyond the various display categories, Chiic Digital also designed digital signage for Marriott Bonvoy, positioned at hotel entrances. These signs effectively promote "Ngon Weeks" by delivering program information to the public, strengthening internal communication, and reinforcing brand recognition among guests who engage with them. The project was delivered by a cross-functional team — Director, Account Manager, Art Director, Creative, Designer, and Media Production — working in close collaboration from campaign concept through to final production.