Resorts · Radisson Resort Mui Ne
RADISSON RESORT MUI NE PRE-OPENING
2025 · Mui Ne, Viet Nam
Chiic Digital partnered with Radisson Resort Mui Ne during one of the most critical phases of the project—from pre-opening to grand opening—to establish a compelling brand identity and create market awareness before the resort officially welcomed its first guests. Beyond delivering Media Production, PR, and Design services, our team collaborated closely with the client to shape the resort's brand positioning by developing the core messaging, communication strategy, and campaign tagline. Every creative asset and communication touchpoint was designed to consistently express the resort's identity as a premium beachfront destination under the Radisson Hotels brand. The project laid the foundation for a successful market launch by combining strategic branding with impactful visual storytelling and integrated public relations
The Brief
The Scope
Branding & Strategy
Media & Production
Digital Marketing
The Challenge
- Introducing a new destination before it had operational history or guest-generated content.Communicating the unique identity of the resort while remaining consistent with the global Radisson brand guidelines.Coordinating multiple stakeholders across branding, operations, architecture, photography, marketing, and public relations.
- Producing marketing assets before the resort was fully operational, requiring careful planning around construction progress and opening timelines.
- Generating excitement and anticipation prior to the official opening while ensuring every communication reflected a premium hospitality experience.
The Execute
Brand Strategy
Developed the overall communication strategy for the pre-opening phase. Defined the brand's key messaging framework. Crafted the campaign tagline to communicate the resort's positioning and brand promise. Established communication guidelines to ensure message consistency across all marketing channels.
Media Production
Resort photography Lifestyle photography Food & beverage photography Hospitality experience imagery Promotional videos Social media content Marketing visuals for digital campaigns and sales materials
Public Relations
Executed a strategic PR program to maximize awareness during the pre-opening and grand opening phases by: Developing press communication materials. Coordinating media outreach and press coverage. Supporting influencer and KOL collaborations. Promoting key brand stories and launch announcements. Building credibility through hospitality and travel media. The PR strategy focused on generating excitement ahead of the opening while positioning the resort as one of Mui Ne's newest luxury destinations.
Creative Design
Designed a wide range of brand communication materials, including: Digital campaign creatives Social media assets Sales presentations Promotional materials Event collateral Launch campaign visuals Marketing communication templates Each design followed a unified visual language that reflected the premium positioning of the Radisson brand.
The Outcome
Creative Assets Produced
establishing a comprehensive visual library to support the resort's launch and long-term marketing activities
Photos & Videos Delivered
showcasing the resort's architecture, accommodations, dining experiences, and lifestyle offerings through premium visual storytelling
Press Releases Published
generating media exposure and strengthening brand awareness during the pre-opening and grand opening phases
Media & KOL Partners Coordinated
expanding the resort's reach through trusted media coverage and influencer collaborations
Brand communication strategy developed
providing a clear positioning framework and consistent messaging across all marketing channels
Campaign tagline created
defining a distinctive brand voice that reinforced the resort's identity throughout the pre-opening campaign
The Team
Quang Cuong
Photographer & Editor
Duc Manh
Media Manager
Dam Huu Hoang
Visual Manager
Viet Hung
Creative Manager
Truc Ngan
E-commerce Manager
My Hang
Creative Senior
Phuong Tien
Graphic Design Senior
Minh Quang
Videographer
Ngoc Phuc
Marcom Executive
Van Ha
Marcom Manager
