Resorts · Renaissance Danang Hoi An Resort & Spa
Renaissance Danang Hoi An Resort & Spa - Google Advertising
2025 - 2026 · Da Nang, Vietnam
Collaborated with Renaissance Danang Hoi An Resort & Spa to design and implement an end-to-end Google Ads ecosystem. The core objective was to stimulate top-funnel brand discovery, cultivate rich data for retargeting, and funnel high-intent users toward the direct booking portal, ultimately driving a 10% uplift in digital room nights across key international regions and the domestic Vietnamese market.
The Brief
The Scope
Performance Marketing
The Challenge
- Successfully transitioning users from passive video/display consumption to active, high-intent booking behaviors requires seamless audience tracking and sophisticated retargeting logic.
- Bidding on non-branded terms (e.g., "resort in Hoi An") means going head-to-head with massive OTA budgets, demanding strict Cost Per Acquisition (CPA) control.
- Crafting compelling ad copies and visual assets that resonate across distinctly different cultures (e.g., India vs. Japan) while perfectly aligning with Hoi An's dry and rainy seasons.
The Execute
- Executed comprehensive market research to understand search trends, booking windows, and travel motivations for each target region, including Vietnam, ensuring precise persona mapping.
- Continuously tested variations of ad creatives, messaging, and bidding models across both international and domestic segments to identify the most cost-effective conversion pathways before scaling the budget.
- Holistic Funnel Activation:
- ● Top-Funnel (Prospecting): Activated GDN and YouTube Video campaigns to maximize brand reach and aggregate qualified user pools for future touchpoints.
- ● Mid-Funnel (Consideration): Leveraged Standard Search and Dynamic Search Ads (DSA) to intercept users actively planning their trips, mixing branded and destination-specific keywords to pull them into the direct booking engine.
- ● Bottom-Funnel (Conversion): Deployed Performance Max (PMax) and Google Hotel Ads to aggressively retarget past website visitors across Google's entire inventor.
The Outcome
IMPRESSION
Generated 3.9M total impressions, achieving a steady growth rate of 18.5%.
CLICKS
Drove 13.1K user clicks, marking a significant 26.3% increase.
VIDEO VIEWS
Accumulated 9.7K video views, representing a solid 10% overall growth.
The Team
Xuan Phuc
Account Manager
Anh Them
Performance Specialist
