Resorts · Stelia Beach Resort
Stelia Beach Resort
2023,2026 · Phu Yen, Viet Nam
Chiic Digital partnered with Stelia Beach Resort to build a comprehensive digital ecosystem that strengthened the resort's brand presence, expanded online visibility, optimized marketing performance, and enhanced revenue across direct and OTA channels
The Brief
The Scope
Branding & Strategy
Digital Marketing
Performance Marketing
E-commerce OTA/Revenue
Media & Production
The Challenge
- Building consistent brand communication across digital platforms.
- Increasing visibility in a highly competitive hospitality market.
- Balancing direct booking growth with OTA channel performance.
- Optimizing marketing investment across multiple advertising platforms.
- Aligning branding, marketing, and revenue strategies into one integrated ecosystem.
The Execute
Branding & Strategy
Developed the resort's visual branding and creative assets to deliver a consistent and premium brand experience across every customer touchpoint.
Digital Marketing
Executed integrated digital marketing activities, including social media management and strategic content planning, to strengthen brand awareness and audience engagement.
OTA & Revenue Management
Managed OTA platforms, optimized distribution strategies, and supported revenue management initiatives to improve online visibility and maximize commercial performance.
Photography
Produced a premium photography library featuring accommodations, facilities, dining, lifestyle experiences, and resort amenities to support marketing, sales, and OTA channels.
Performance Optimization
Continuously monitored marketing performance, audience behavior, advertising efficiency, and OTA performance to drive sustainable business growth.
The Outcome
OTA revenue
supported by optimized distribution and revenue management strategies.
RANK
RANK
RANK
Direct booking
generating more high-intent leads through digital campaigns.
Premium photographs produced
creating a high-quality visual library for marketing, social media, OTA listings, and the official website
Social media reach
expanding brand visibility across key digital channels
Audience engagement
reflecting stronger interaction with the resort's content
