Hotels · The Saga Hotel Hoi An
The Saga Hotel Hoi An
2024-present · Hoi An, Viet Nam
Chiic Digital partnered with The Saga Hotel Hoi An from the very beginning, delivering an end-to-end digital transformation project that covered branding, website development, e-commerce, and integrated marketing communications (IMC). From shaping the brand identity to establishing digital sales channels, we built a scalable ecosystem designed to support the hotel's successful market launch and long-term growth
Visit websiteThe Brief
The Scope
Branding & Strategy
Digital Marketing
E-commerce OTA/Revenue
Media & Production
UI/UX & Web Design
The Challenge
- Creating a distinctive brand identity in Hoi An's competitive hospitality market.
- Building a digital ecosystem before the hotel officially opened.
- Developing a seamless customer journey across branding, website, booking engine, and OTA platforms.
- Establishing market visibility without historical brand awareness or customer reviews.
- Aligning branding, technology, e-commerce, and marketing into one unified strategy.
The Execute
Branding
Developed the brand identity, visual system, and brand guidelines to create a distinctive positioning for The Saga Hotel Hoi An.
Website Development
Designed and developed a responsive, conversion-focused website integrated with the booking engine to support direct reservations.
E-commerce
Established OTA distribution, optimized online listings, managed channel connectivity, and implemented pricing strategies to maximize online visibility and booking performance.
Integrated Marketing Communications (IMC)
Executed integrated digital marketing campaigns across multiple channels to build awareness, generate demand, and support the hotel's commercial launch.
Performance Optimization
Continuously optimized website performance, OTA presence, customer acquisition, and digital marketing activities to support sustainable business growth.
