Chiic Digital

Resorts · Vinpearl Resort & Golf Nam Hội An

Vinpearl Resort & Golf Nam Hoi An

2026 · Da Nang, Vietnam

To inspire a new generation of travelers with an unparalleled luxury experience, Vinpearl Resort & Golf Nam Hội An collaborated with Chiic Digital to craft "Wonder Summer" – a premium visual campaign that redefined the traditional summer getaway. Instead of conventional hospitality visuals, we embarked on a full-scale media production, transforming a group retreat into a dynamic showcase of the resort's vibrant offerings. This story-driven campaign meticulously captured every facet of the guest journey, from golden hour shoots and breathtaking drone flyovers to long days by the water, culminating in a cinematic TV commercial and an extensive lifestyle photography collection. The result is a cohesive visual identity that powerfully communicates the authentic spirit of Vinpearl Resort & Golf Nam Hội An across all digital, social, sales, and brand communication channels.

The Brief

To transcend typical resort marketing by creating a captivating visual narrative for "Wonder Summer" at Vinpearl Resort & Golf Nam Hội An. The objective was to portray a modern luxury getaway through the lens of a full-scale media production, showcasing authentic experiences and the resort's diverse amenities, all while inspiring a new generation of discerning travelers.

The Scope

Media & Production

PhotographyVideographyLifestyle PhotographyTVC
Vinpearl Resort & Golf Nam Hoi An

The Challenge

  • Crafting an authentic narrative: Seamlessly integrating the "Wonder Summer" concept into a natural storyline that highlights the resort's key facilities without appearing overtly promotional.
  • Capturing genuine moments: Ensuring the talents' interactions and emotions felt authentic, reflecting the true joy of a group getaway transformed into a media production, rather than staged scenes.
  • Maintaining visual consistency: Simultaneously producing high-quality video (cinematic TVC) and photography (lifestyle collection) that maintained a unified aesthetic and conveyed the distinct "Wonder Summer" brand identity.
  • Optimizing production efficiency: Maximizing the creative output, including golden hour shoots and drone flyovers, across multiple resort locations within a demanding shooting schedule.
  • Creating evergreen content: Developing visuals that would resonate across various seasonal marketing campaigns, embodying the timeless allure of the "Wonder Summer" experience.

The Execute

Photography & Videography: Bringing Wonder Summer to Life

Our creative team meticulously developed the "Wonder Summer" storytelling concept, centering it around the Radiance Team's immersive media production experience at Vinpearl Resort & Golf Nam Hội An. From initial concept development and detailed storyboarding, every scene was designed to guide viewers through an aspirational guest journey. This included capturing the excitement of arrival and check-in, the serenity of relaxation, the delight of culinary experiences, the thrill of entertainment, and the warmth of meaningful social moments. Special emphasis was placed on leveraging the location's natural beauty through golden-hour shoots and dynamic drone flyovers, transforming ordinary summer moments into extraordinary visual content.

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Every visual asset was crafted to reinforce the central message: "Wonder Summer" is where luxury meets unforgettable, shared experiences, captured with unparalleled cinematic quality.

The Team

Phuc Nguyen

Phuc Nguyen

Account Manager

Kim Thoa

Kim Thoa

Creative

Quang Hoang

Quang Hoang

Photogapher & Retoucher

C

Bao Ho

Videographer & Editor

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