Hotels · Ba Na Hills Golf Club
Ba Na Hills Golf Club
2023 · Da Nang, Vietnam
Vietnam, with its rich and diverse natural resources, numerous beautiful landscapes, and valuable historical sites, possesses immense potential for developing green tourism. In this context, golf is increasingly recognized as a form of "Sustainable Tourism," where golf courses are not merely recreational venues but also provide precious green spaces, acting as vital lungs for the urban landscape. Prominently situated in Da Nang, Ba Na Hills Golf Club has established itself as one of the premier destinations for golfers, perfectly blending sport with nature.
The Brief
The Scope
Branding & Strategy
Digital Marketing
Media & Production
The Challenge
- Conveying Sustainability Authentically: Effectively and authentically communicating the message of environmental protection and sustainable development within a luxury tourism context.
- Balancing Development and Conservation: Skillfully leveraging the natural hilly terrain to create a world-class golf course while ensuring the preservation of original natural features as habitats for living creatures.
- Visual Identity Renewal: Refreshing the brand's visual identity to be more high-class while maintaining a strong, visually striking connection to the "Greenery Movement" message.
The Execute
PHOTOGRAPHY
As we called it “Golfaway”- combined Golf and Getaways, Chiic team took advantage of customers' enjoyable moments when experiencing golf to show the quality of services, as well as the comfort of customers being embraced by nature. Besides, “Service from heart” is one of the angles we bring to the content of social media for Ba Na Hills Golf Club. Through photos of warm-hearted staff, Chiic desires to express the quality service from our “Heroic Silent,” and audiences can feel the dedication in Ba Na Hills Golf Club's staff. Being a current trend of the tourism industry, Bana Hills Golf Club has become one of most must-visit destinations in Danang. Why do we call it “Sustainable Golfaway”? Golfers coming here will experience the green time of golfing, as well as relaxing with our friendly services from great local staff. To highlight this “Sustainable Golfaway”, Chiic Digital has launched the content pillars about “SUSTAINABLE ACTIVITIES SERIES AT BANA HILLS GOLF CLUB” to list all the Bana Hills Golf Club activations.
SOCIAL MEDIA
Chiic team has created lots of creative content for Ba Na Hills Golf Club's social media, not only knowledge about Golf, but we also gave the readers content more about lifestyle moments, promotional information, and trendy issues of nature; or those meaningful campaigns for every special occasion, such as International Women's Day, Anniversary 7 years of establishment, etc. We created it with the aim to interest the audience with diverse factors of Ba Na Hills Golf Club, which is attractive and interesting.
To optimize content for Instagram policy, Chiic Digital has reached the audience through themes created from customers' images, as well as information about Ba Na Hills Golf Club, such as Hole Information, Service information, and all about our staff. No need to design too much; we originally use pictures to convey the message that we want to express and be suitable for the target audience on Instagram.
BRAND DESIGN & POSM
Throughout the pathway at Ba Na Hills Golf Club, Chiic Digital also applied the standard design style to all the published products, such as Television Advertisement, Key Card, Signal, etc. We deploy the Email Marketing category in line with the brand guidelines to attract audiences and reach them more through digital advertising. Chiic Digital has applied our brand guidelines to all published products pinned throughout Ba Na Hills Golf Club. This is also our new action to refine their pictures to make them high-class and as clear as possible, affirming the status of Ba Na.
The Team
Minh Pham
Account Manager
Quang Than
Art Director
Jamie Tran
Producer
Thao Truong
Editor
Jun BD
Assistant
